Seller Advocacy and 11climbers



As of 2018 $5,000 from each Seller Advocacy job is donated to The money donated will go towards alleviating Melbourne Homelessness and increasing the number of life changing surgeries for African young people. The balance of any fees will go to James Buyer Advocates.


Giving is the most selfish thing I do – it gives me the greatest pleasure, the most meaning and the biggest high. 

In 2018 an unplanned ease in my workload, due to a downturn in the market has opened a lot of doors for me.

Firstly I have been able to observe the effect giving has on other people and not just the obvious, like the recipient. Profoundly I have discovered for myself that when , over a longer period of time witness how you treat others, including complete strangers, they either build a strong foundation and trust in their own lives or they begin a search for a foothold on the slippery slope of wanting more to protect and secure themselves.

It may not seem like a big deal but I did start to question the of psychiatrists, self help books and mass-marketed drugs as superior mental health solutions to say a two star family holiday in East Africa.


With that extra time on my hands I also began to unravel a feeling that has been manifesting in me for some years now, “enough

It wasn’t anything unselfish – it was selfish – more was becoming too much and too much was making me a little unhappy – years ago I thought as I had been taught – more is better, but really I was finding more was too much.

This year I was able to do something about it and what I decided after some research was to do was nothing, I already had enough.

That unravelled feeling of enough for me created a bi-product even in this down market – it created spare dollars, which were easy to get rid of initially as I didn’t want more – I simply gave them away.

However, as those given dollars began to mount, I found another developing feeling:


The dollar I gave was still a dollar I had earned and I began to feel a little uneasy, as I simply didn’t know where all the money I was gifting was going. I’m not sure why I felt uneasy as I had “wasted” money before in my life, I did trust the people I was gifting too and I certainly was initially feeling good about it.

It’s not a 2018 question I have totally answered yet but I think it revolves around those thoughts of enough – I didn’t want gifting to become a metaphor for me putting out the garbage in my life – getting rid of excess, easing a deep seated guilt or…….. I wanted gifting as it has been all my life to remain something very joyous, positive and deep.

So to ease my new feelings of uncomfortableness, I found myself thinking effective and seeking out “charity “.

Giving for me had become about making sure my dollar did as much good as it could, more so than just leaving my credit card to the charity ether or funding someone to tell the world how wonderful I was.



My definition of a “charity bargain” clarified quickly to “gifting a positive life changer for someone in need, as cheaply as possible, with a balance of care around the feelings of the recipient, the community/charity worker and me the donor.”

I have a mind that likes to go deeper than that – eg what is a positive life changer and is it better to help stop malaria at $5 per child or ease an Australian mental health issues at say $1306 per child?

After some consternation I settled on a more general definition because any right answer depended entirely on any parameter one set, which was totally subjective, rather than anything with some science about it.

What sealed it for me, was this loose definition didn’t leave me in any way uncomfortable, as it for me centred around giving and what makes me feel good, rather than what somebody else said – back to that selfish thing again hey!

To expect accountability however, I felt I needed to be involved in providing support on an economies of scale to justify any of my requests – and to do that I felt I needed to find like-minded. That was actually very easy – 11Climbers took one night to put together (the only debate was over the name) and is growing every day without any real plan as to how.

As well effective giving for me became not just about telling the recipients/the charities what I wanted for my dollar (that’s a bit rude and frankly what do I know) – it became asking them to show us what they did and then if that aligned, supporting them with two dollars.

Effective giving at 11Climbers has by metamorphosis (there is more than me) become a focus on a few things, rather than a light touch on a myriad. Its not right or wrong – but our focus is the recipient, the community and the donor – life changers and lets get this job done before looking to move onto others.

1000 Young People’s African Surgeries, 1000 Melbourne Homeless Interventions, 1000 wealthy locals feel the gift of giving.

Why that? Why not? We feel good.

At the other “extreme” effective giving is still about actually giving. If you can’t 1) want a little less, 2) create a resource of time, money or thought and then actually 3) give effectively; because you are paralysed or fearful about accountability to the point you don’t give at all; then by logic you are neither effective nor giving.

Effective giving has its critics – mainly from the ineffective (harsh but true). However, I have found that if you can stay true to what you think is important and find some compromises with those who you feel can best deliver your gift (probably not you), then really good things can and do and have happened in 2018.


My experiences of 2018 have moved me away from gifting a thoughtless $10 to a more sustained and measured, constant and targeted giving. As a result, I give more and from this, more good things happen to me, the recipients and my community. The joy and deep comfort from this personal action change, has been my 2018 highlight.

I have found one negative in giving in 2018 though – it hasn’t totally solved the “more or enough” problem for me personally, in fact it has exacerbated it. From giving has come more work, more income, more contentment, more friendship, more strength in our family. Aaah well, something to work on in 2019.

Giving in 2018, has now become the most selfish thing I do and at 11Climbers I think we all will continue to be more selfish in 2019.

Footnote: Another gift in giving for me has been the camaraderie that comes from those in our original 11Climbers gang – Phoebs, Mads, Gina, Anne, Simbo, Justin, Ethan, Hugh, Rhianna and Nat and now a whole lot more.

The feeling of togetherness is not however just from within them. I have learnt from other “climbers” like Jon Fielder, Alec Arnot, Mark Cubit, Sarah Rejman, John Baldock, Nick Mazzeo, Craig and Ali Tiley, Antonio Grossi, Kerrie Jordan, Silvana Butto, Bernadette Jiwa, Phuong Quach, James Connell and Chris Mills to name a few – people who have gone out of their way to show kindness and give guidance for no other reason, than to re-experience the selfish pleasures available to all of us, when we give for no immediate material gain.

Highlight: 100 partial surgeries – WATSI


We would really appreciate a donation this Christmas – all your donation gets to the end user.

Please go to a website below and pick an amount – its easy and its on front page and its tax deductible and you make a huge difference – all your money goes to an African surgery or preventing a Melbornian eviction.


Highlight: Mt Kilimanjaro Jan 2020 Confirmed


We are going – over half the funds to get there have been allocated and tickets are being booked in January

We are paying our own way – no donations have been used

Gina, Justin, Anne, Phoebe, Mal, Maddie, Nat and Ethan

The main costs are Air Fares

Climbing Mt Kilimanjaro guides

Medicines and Equipment

We intend to take the Lemosho Route which has the highest chance of success.


Highlight: Websites up and collecting

Highlight: 2018 Donated – $123,714

Highlight: Agreement with Watsi and Partners for Equity for 100% of BIGGER donations to get to African Surgeries (no costs). Smaller donations through website we are funding costs.

Highlight: 11Climbers In Perpetuity Fund being set up to be able to permanently fund: 1000 African Young People’s Surgeries, 1000 Melbourne Homeless Preventions and 1000 Wealthy Family connections to show value of giving on the donor’s mental, emotional and physical health



You can help please by going to either website and making a fully tax-deductible donation.

All public donations 100% get there and 11Climbers never takes any money for admin costs.

Donations distributed this year so far

African Young People’s Surgery Sponsorships

  • Plaster House $34,006
  • Promised via Watsi $20,000
  • Direct to PlasterHouse $ 3,420
  • Direct to Watsi (Fletchers) $ 6,286

Total this Calendar Year $63,712

Melbourne Family Homeless Prevention

  • Launch Housing Jan Donation $ 5,000
  • Launch Housing $50,002
  • Promised Marshall White $ 5,000

Total this Calendar Year $60,002

Total Donated 2018 $123,714


Yay – 100 partial through WATSI

Click here to go to interactive page and read children’s stories










As we want to raise money from the public, we have met with Launch Housing and we are looking to commission an independent and outside report into the effectiveness of our joint Homeless Prevention program since its inception in 2006 ($5,000 11Climbers allocation for this). This is our initiative and we will see if there are any learnings. The plan is to use the document to raise more outside funds, as most people are now accepting prevention is better than cure with regards to Homelessness.

These people have seriously helped 11Climbers through donations and time.

Gina Kantzas, Anne Sidebottom, Phoebe James, Hugh James, Maddie James, Janet Wright, Justin Davis, Anne Sidebottom, Nat Sullivan, Ethan Viant, Simone Clarke, Rhianna Hoyle, Chris Farrell, Stephen Riches, Marisa Grossi, Antonio Grossi, Craig and Ali Tiley, Bernadette Jiwa, Nick and Lil Mazzeo, Rachael Campbell and James Kafouri

Alec Arnot, Creative Visuals, Marshall White, James Connell, John Bongiorno, Rae, Hugh and James Tomlinson, Kay and Burton, Michael Gibson, Ross Savas, Nick Johnstone, Fletchers, Jason Salan, Tim Heavyside, Jellis Craig, Richard Earle, James Buyer Advocates, Chris Seater, Tom Ainsworth, Domain

Sarah Rejman, The Plaster House, GDG Australia, Tom Maitland, Jordan Brayley, Greg Cadman, John Baldock, Saint Johns East Malvern Foundation, Sally, Peter and Adrian Wallis, Keira DiSpirito, Aireen Ulomi, Letion, Megan Cleary, Kerrie Jordan

Chris Mills, Silvana Butto, Andrew Hollows. Mark Cubit and Linda Fox

Penny Swain, Joshua Morrison and Greensborough Auskick, Andrea and Randall Van Unen-Smith, Peter Sinclair, Malcolm Munro, Natalie O’Leary, Uri Hanegbi, Tu Phuong Quach, Sidebottom Family, Grant Russell, Parkinson Family, Andrew Smith, Andrea Palmer, Meg Winton, Grant Russell, Eileen Berry, Jules Milosevic.


A group of Melbournians who meet Sundays and walk up 1000 steps (Dandenongs) – hence our name 11Climbers.

You’re welcome to join us.

Walk, talk and eat cake!


A walk in the forest – the smell of Australian bush. We drink water at the bubblers, somebody brings some cake and the money we were going to spend on a coffee and ………. goes towards another child having surgery.

Come and join us or start your own walk (and get fit)

It adds up quickly (40+ ). Big things start small

These are our life principles we give by


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